Where Vision Meets Innovation:

Biography

His intense focus on families made him realize emergency care was broken and wasn’t working for anyone. Dr. Bessler took a holistic view of the ER experience, from start to finish, and from every angle, to make it better. Pets would be treated like people and pet parents like human beings. In 2014, armed with a vision and a dedicated team of like-minded people—the first VEGgies!—he purchased his first VEG hospital. They worked to reinvent the emergency experience. It was in this first hospital that VEG became “not normal,” in a good way! This new experience was fully transparent, with an open floor plan. They created a comfortable setting for pets, even if that meant getting on the floor with them; and kept people and their pets together throughout treatment. Dr. Bessler also defined a positive company culture to make sure VEG would deliver on this revolutionary shift. It was exactly what pet parents and emergency vet professionals wanted, as VEG has the highest NPS in the vet industry.